ED is a lifestyle brand inspired by the iconic style, values and personality of founder Ellen DeGeneres. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high quality collection of women’s apparel, accessories, decorative home and pets. The ED brand encourages consumers to embrace and express their own sense of style and individuality through all parts of their life.
“ED is an extension of my lifestyle and is inspired by who I am as a person. ED is things that I see as a necessity, and things that are playful, too. ED is design that I want to share with everyone. It’s called ED. It’s obviously my initials, but ED is also what Portia calls me. We wanted it to be my name without it being my name. And I think it’s important that I’m not just signing over my name-this is me, every decision on design, everything I’m putting out there.”