About Us
Established in 1998, heel boy is a Canadian, women-owned small business with locations in Kingston and Toronto. For nearly three decades, we’ve proudly served our communities with a curated collection of footwear—bringing together timeless classics and standout styles you won’t find anywhere else, and earning a place as a trusted destination for those who value both fashion and individuality.
Our Mission
At heel boy, our motto is for the love of shoes, and that passion is at the heart of everything we do. We’re driven by the joy of helping people discover footwear that reflects their personal style and makes them feel confident with every step. Our team values authenticity, care, and connection, creating a shopping experience where every customer feels truly supported.
Our Story
In 1998, recent Queen’s University graduate, Chloe Raincock, noticed a gap in the city’s shoe offerings. She envisioned a destination that brought exciting, hard-to-find styles to her community; something different, something people would fall in love with. Guided by instinct and a passion for shoes passed down from her grandmother, Chloe set out to build a store where fabulous shoes and personal service would always come first.
Style Gallery
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