FUBUKI™ was conceived in Niseko, Japan, founded by Swedes, and cultivated by an international snow-loving community. With its global acclaim from professionals and amateurs alike in the snowsports industry, it frequently comes as a surprise to know the company is still operated by its founders, Kalle Norman and Christofer Ljunggren.
Since the company’s inception, the boots have been designed for people who spend their entire day, and often a greater portion of their lives, on snow. And hidden in plain sight, on the feet of every down-to-earth local in the snowiest place on the planet, stood two fundamental tenets that would shape FUBUKI:
Durable, warm, waterproof boots should not be boring.
Durable, warm, waterproof boots should not be heavy.
