The WORLD’S MOST COMFORTABLE THONG® In 1986, Hanky Panky changed underwear history by inventing a thong that achieved the unimaginable; it could not be felt. In a front page 2004 Wall Street Journal article about them, Hanky Panky’s thongs were described as “lace butter.” Hanky Panky will always be the brand that's here to make you comfortable in every way possible.