Optimize 2-4-1
2-4-1 is going on now in-stores! Heel boy alum's know this sale. We host it every year as we change into the fall season and it makes it the perfect...
THE BLOG
Discussing everything from top picks to styling tips, and more!
Locals: Sterling Jewellery + Bluboho
Kingston: Sterling Jewellery On the hunt for some new gems? Our must stop shop is Sterling Jewellery just down the street from heel boy. Quaintly nestled in their little...
Locals: The Annex & Ritual
Kingston: The Annex We're firm believers in treating yourself and what a better what a better way (other than shoes of course) to treat yourself than visit the...
6 Things You Need For The Beach
Now that the weather has decided to grace us with a heat wave, everyone’s flocking to the coolest local spot, the beach. Everyone’s got the swim suit down but...
Top 5 Best Sellers of Summer
We're rounding up our top 5 best sellers of the season! So if you're still searching for the perfect pair of summer shoes to wear in these remaining hot weeks...
Locals: Northside & Carmen
Kingston: Northside Espresso + Kitchen Meet your new go-to Kingston Coffee place. Our staff fell in love with how they bring not only the laid back Australian vibes...
Costs of Returns
Though inevitable for retailers, the rate of returns for online purchases has escalated over the last several years. For some of us, seeking out return policies has just become a...
Locals: The Loft + Jacob & Sebastien
Kingston: The Loft Hair Studio One of heel boy Kingston’s favourite neighbours is The Loft Hair Studio. They’re located just down the street from us, one block from...
10 Things to Fill Your Toronto Summer
We’ve official hit mid-July and in full summer swing! The weather’s caught up, cottage weekends are booked, anything BBQ’d is the food of choice and the days are long but...
5 Summer Trends Now on Sale
It can be hard to keep up with all the latest trends, no doubt also questioning "Which ones will still be around next year"? However, it’s not a bad idea...
Shoes for 5 Types of Brides
It is officially wedding season! It's that time of year when it seems like your calendars are filling up with a wedding almost every other weekend. Which yes can be...
Canadian Brands
This weekend we're celebrating this large and glorious country we call home! As we all know, our city and many others around the country will be celebrating with music, arts and...