The Rider line began in Brazil in 1986 with one of the world's largest shoe manufacturers, Grendene. 1997 Rider came to the USA. To this day, Rider products are still designed and produced completely in Brazil and crafted in some of the most environmentally friendly manufacturing plants in the world. Riders aren't just a flip flop or a slide. They're an attitude, a reflection of a more laid-back way of life, and proof that you're unwilling to settle for less.