Everything produced under the Ted Baker name has his personality woven into its very heart.
As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one…primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo turkey stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Ted remains one of the only brands to be built into an international designer label without an advertising campaign.
