FUBUKI™ was born in Niseko, Japan, founded by Swedes, and embraced by a global snow-loving community. Despite its worldwide acclaim among snowsports pros and enthusiasts, the brand remains founder-run by Kalle Norman and Christofer Ljunggren. From day one, FUBUKI boots have been made for those who live their lives on snow. And hidden in plain sight, on the feet of every down-to-earth local in the snowiest place on the planet, stood two fundamental tenets that would shape FUBUKI: 1. Durable, warm, waterproof boots should not be boring. 2. Durable, warm, waterproof boots should not be heavy.