Staying true to the rich heritage — and authentic, all-American spirit — of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. Our inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of our Southern California roots. We find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlor's of Venice and the beautiful beaches of Malibu. We reference music, art and photography — old and new — to create truly unique pieces that you’ll wear over and over again.
